It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results.
In an email conversation with Callum Davies, my co-author for the book The Must Have Guide to Google AdWords, he explained, “Extensions are a great way to add key descriptive text without taking up space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.”
With such a wide range of extensions available, it’s easy for marketers to find options that will help them meet their campaign goals. On average, Google reports that ads using extensions improve their clickthrough rate by 10 to 15 percent. Relevant extensions can also improve your quality score for even better results.
- The importance of Google Ad Extensions.
- The power of Google Maps.
- Building quality backlinks.