Gav HoffmanCRO Design Strategist

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Areas of Authority
  • Conversion Rate Optimization
  • Attorney Marketing
  • Design & Web Creation
  • CRO Design
Certifications
  • Adwords Search Professional
  • Google Mobile Sites Certification
  • Adwords Video Certification
  • Analytics Certification

Meet Gav Hoffman the real genius behind Illuminate Digital’s Conversion Rate Optimization dominance. Hoffman is the lead designer behind all of ID’s client landing pages which convert on average between 10-30% higher than average. As a result of Hoffman, we’ve never had a client once say they’ve experienced better landing pages from any agency.

Illuminate Digital designs landing pages which maximise PPC success. A major reason behind your lack of PPC success comes down to the CRO & Design of your landing pages. Now you know.

Besides the fact Hoffman has  16 years of Web Design & 7 years CRO experience, he’s still upgrading his work every single day. Having worked with companies such as Tesco, Marks and Spencers and other large UK brands, Hoffman is the leading authority behind CRO at Illuminate Digital. “Design is of course important but what I see missing from 98% of all Medical & Law websites & landing pages is their major lack of Conversion Rate Optimization” says Hoffman. Success or failure of your entire PPC campaign can come down to the quality of your landing pages. We don’t ever leave this part of the PPC equation to millennials.

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